COPY. STRATEGY. IDEAS
Some examples of highly successful and award-winning advertising campaigns, ideas and strategies in Adelaide, South Australia and Australia.
BAROSSA. BE CONSUMED.
Thinking outside the bottle to put Barossa on the map as a culinary tourist destination.
LET YOURSELF GO
Encouraging Australians to escape and reconnect for the South Australian Tourism Commission.
A TALE OF TWO TRAUMAS
Highlighting treatment inequality on behalf of the Mental Health Coalition of South Australia
A blend of humour, empathy and product benefits to promote the Cormie Continence brand for Wow Creative.
Concept and copywriting for a new residential redevelopment, SkyRidge on behalf of Martins Brand House.
The most fun I've ever had on set. One of the in-program sponsorship spots made back when Coopers used to do great, brave advertising.
A wide range of strategic, concept development and copywriting work for a variety of clients and executions including print, design and digital.
BONDI TO GRANGE
A 3-minute video on display as a 5m wide projection for the Wine Discovery Journey telling the coming-of-age story of Australian wine on behalf of Martins Brand House for the National Wine Centre.
Cutting through the clutter and dialing up the guilt.
The legendary Glenn Richards and the legendary Coopers Light.
The legendary Jeff Gay and the legendary Coopers Light.
I wish I had a better quality copy of this. A delightfully simple product demonstration for Monroe Shock Absorbers voiced by the legendary Jack Thompson.
Reminding people that charity begins at home with the Red Cross.