James has been a part of the advertising industry for thirty-plus years.
First as a graphic artist, then art director and finally as a writer and creative director.
He has worked for large, multinational agencies on equally sizeable, global brands.
He has also worked for and owned, very successful, independent ad agencies and worked on numerous, diverse, national and local brands.
While he has gained years of experience in many categories, from cars to consumables and healthcare to home builders, his expertise, passion and focus is tourism, wine, beer and advertising for the arts.
The South Australian Tourism Commission, Yalumba Family Vignerons, Coopers Brewery and the Adelaide Festival of Arts are among the most recent clients he has had the privilege to create big, beautiful, honest advertising for.